- FashionUnited |
The Chinese Olympic games may set to become the most controversial to date, however it hasn't stopped Nike from showing its product for the games in Beijing.
Ranging from a BMX line to an ice vest, Nike will be endorsing thousands of athletes at the tournament. Kris Aman, Nike's global general manager for the Beijing Olympics, told the Associated Press he "truly believed 2008 will be a defining moment for the industry, the brand, the athletes and the consumer."
Nike is not an official Olympic sponsor, unlike its rival adidas, but its brand will nonetheless have a huge presence at the games and it will be hoping to build on iconic moments such as Michael Jordan wearing gold Nike shoes when winning two gold medals in Atlanta.
Nike's line, which includes products designed to reduce drag, also features its lightest track and basketball shoes ever.
The Nike Hyperdunk basketball shoe weighs 13 ounces, is 18% lighter than the average Nike basketb! all shoe, and combines two new Nike technologies. Flywire footwear construction cuts weight and adds strength, while Lunarlite foam features a cell structure that makes it lightweight and ultra responsive as a cushioning system.