Nike unveils Chinese Olympic uniforms
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“This is some of the best work we’ve ever done. From BMX to Track and Field, athletes like Liu Xiang inspire us to create our best and most innovative product.” Nike’s apparel and footwear for Chinese athletes is inspired by the nation’s heritage and designed for performance, utilizing lightweight technology. Key products like the Nike Swift suit and the Taekwondo uniform will help athletes perform their best in Beijing.
For China’s athletes the experience means wearing uniforms that are steeped in the country’s heritage and combined with Nike’s performance innovation. In China, Nike is the leading sportswear brand having passed the $1BN mark a year ahead of schedule. Beijing provides Nike with a global stage to capitalize on the momentum and brand leadership the company has firmly established in China. China represents Nike’s largest sourcing country and is its largest business outside of the United States.
Image: Nike Olympic BMX