Nike writes the future

Through an action-packed film, sportswear company Nike is looking to inspire football lovers and sports fans. The epic three-minute ‘Write the Future’ film takes people on a journey that captures that one moment when headlines are written from a single pass, or one strike.

To launch the film flick, Nike signed global partnerships with Facebook, YouTube and QQ.com. The spot will air across 32 countries. This marks the first stage of a journey that will invite fans around the world write their own future through experiences that put them at the centre of the action.

In June, fans will be able to live like their heroes through an experience on nikefootball.com that generates videos and visuals from their own photos and information. Footballers can use this creative to build their own Facebook campaign to get noticed and selected for 'The Chance' – an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed.

Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Tennis legend Roger Federer and basketball superstar Kobe Bryant make special guest cameos. Homer Simpson completes the cast of appearances.

The film is directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel). The football journey unfolds through a match of goal line clearances, game-winning tackles and fancy footwork.

Image: Nike