Nine West continues expansion

US footwear and accessories group Nine West continued its expansion strategy in December with the opening of stores in cities like Tokyo , Moscow and Hanoi . The chain, which is best known for its fashionable footwear, first initiated the expansion drive early last year. According to parent company, Jones Apparel Group, the focus is on openings in the main fashion districts of leading cities, where each store will offer a boutique environment and a specially selected assortment.

"This international expansion of our retail stores in these prestigious markets will reinforce Nine West as a leading global accessory brand," said Andrew Cohen, chief executive of wholesale footwear and accessories. "The store design will include collections that are indulgent, dramatic and upscale, representing the viewpoints of the Nine West brand and strengthening our global fashion presence."

The Tokyo store is Nine West's first in Asia and is located in the Omotesando shopping district. The Hanoi store, also the city's first, is located on Le Thai To. Meanwhile, two stores opened in St Petersburg in Russia , one in Moscow and one in Ninzhny Novgorod. The company is now available in more than 60 countries and has more than 875 stores worldwide.