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No sweat for Esprit Sports

By FashionUnited

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Esprit Sports has begun selling high-function tops which prevent body odour, thanks to an innovative material developed by Cognis. The system is based on the principle that perspiration caused by exertion in sports is released into textiles, which then causes a bad odour. However, with fibres that are finished with cyclofresh this does not happen: miniscule nano particles work like tiny cups, enclosing the organic components in the perspiration that cause the smell. During machine wash, the "guest" molecules are released and discarded, leaving the cups free for the next wear.

"We believe absolutely in cyclofresh technology as an additional benefit to the consumer, and with this innovative commitment we are one of a very small group of international sports brands to offer cyclofresh in the high-function area," Thomas Laitsch, Global Business Manager for Esprit Sports, said in a statement. An added bonus is that the cyclofresh is not detectable on the materials and feel comfortable on the skin.

Esprit