Not Just A Label nominated

Making name with famous guest curators such as Lara Stone and Amanda Lepore, unique fashion platform Not Just A Label (NJAL) is shortlisted by Condé Nast Traveller. The Shop of NJAL is selected for the Innovation And Design Awards 2010, which is Condé Nast Traveller's fourth Award in association with Marriott Hotels & Resorts. The Shop is nominated in the ‘Retail’ category, which highlights this year’s most innovative new business projects launched in the retail industry.

An expert panel has compiled a shortlist of designs and people can vote who should win each category. This year's panel from different disciplines includes key figures and opinion leaders such as Sir Nicholas Serota, Director of Tate Britain, John Thackara, founder of the Netherlands Design Institute as well as the Rector of the Royal College of Art, Paul Thompson. Journalists were also among the selection process including Marion Hume who writes for the Australian Financial Review, US Vogue, Time and the FT; Fiona Lintott, Condé Nast Traveller's Executive Fashion and Beauty Editor; David Rowan, the UK editor of Wired magazine; Jason Barlow, one of the UK's most influential motoring journalists, editor-at-large for BBC Top Gear, contributing editor at GQ, and writes for the Sunday Times to name but a few.

On the nomination Condé Nast commented: “Some people travel simply to enjoy sunshine, sea and sand, some for cultural or culinary adventures; others choose to focus on seeing the world's natural wonders. Regardless of where and why you travel, the experience is enhanced by design and innovative thinking: applied to airplanes, trains, museums and restaurants, the shops we seek out, the gadgets we tap on or tune into.”

The Shop of NJAL is an online concept featuring exclusive designer pieces from a wide selection of fashion brands. The Shop was launched in June 2009 and offers pieces from more than 3,500 designers around the world.