NZA New Zealand Auckland next phase

During the Bread & Butter, a few weeks ago, many visitors have been introduced to the extended lifestyle concept of NZA New Zealand Auckland.

In the last two years NZA has made a tempestuous growth with the men’s collection. Meanwhile the collection is being sold at stores across Europe and the end is not yet in sight. Now the time has come to extend the ladies collection. The ladies design team has been expanded and this has resulted that in a very impressive total look. The reactions of individual retailers and international chains are more then promising.

NZA is on the way to be established as an International Lifestyle Brand.

A flying start has been made with the NZA Junior collection that will be launched simultaneously in 12 countries. During the first week are a large number of shopkeepers have started with the NZA Junior line for kids of 6 until 16 year.

Auckland XTRM is a more sportswear-oriented image with many beautiful details and technical influences. The look of Auckland XTRM is clean and crispy with bright colors, which clearly distinguishes itself from NZA. The inspiration for the collection comes from extreme sports such as Catamaran Sailing and Heli Skiing, two sports that are high on the favorites lists in New Zeeland. Next to fashion stores, Auckland XTRM is very suitable for high level sports shops.

All showrooms over Europe have been completely refurbished and up to date with the latest shop in shop concepts for NZA, Junior and Auckland XTRM.

For all segments there are margin possibilities up till 3.0.