O’Neill launches cutting edge hyperfreak website

O'Neill is proud to announce the launch of a state-of-the-art, augmented reality website showcasing the HyperFreak boardshort in all its glory. As the world's most technical boardshort, the HyperFreak deserves nothing but the best when it comes to the world of online.

Part of an integrated global campaign, this super fun and interactive website marks another industry first for the leaders in boardshort technology and innovation. At the same time, the site also serves to underline the truly groundbreaking and technically advanced nature of the product.

An entertaining augmented reality surf game lies at the heart of the website, paving the way for you to get your interactive shred on even when conditions are flat back out in the real world. Simply play the game for your chance to win a once-in-a-lifetime trip to the O'Neill World Cup of Surfing in Hawaii - all you need is a computer, webcam and broadband internet connection.

Developed in close collaboration with Achtung! and Icemedia - two leading interactive creative agencies based out of Amsterdam - the HyperFreak website ticks all the boxes by also serving up a comprehensive lowdown on all the product info and features. An added bonus comes in the form of O'Neill team rider video clips featuring the likes of ASP World Tour surfers Jordy Smith and Roy Powers. To experience the HyperFreak in 3D Augmented Reality, and for your chance to surf your way to Hawaii, visit: oneill.com/hyperfreak

To see how the HyperFreak Augmented Reality game is made and played, click here: Making of the game