Oakley launches clothing lines

Eyewear company Oakley have announced the release of its new clothing and accessories line, to be launched this season. New products include technical outerwear that underscores the company's emphasis on performance technology. In addition, new lifestyle products are designed to further the company's objective of capturing a more youthful customer base, one that defines itself with individual sports, music and fashion.

Oakley's newest array of technical apparel for women includes the definitive styling of the company's Profit jacket, which features a removable polyfill vest, and the new Cash pant, which helps shield the wearer from a full range of mountain weather. The company now offers a wide range of accessory items including backpacks, wallets, and hats as well as travel, computer and golf bags. Numerous products in the fall 2005 line take advantage of the company's Adaptable Payload (AP) system, an innovation that allows the user to reconfigure for light or bulky cargo by removing storage compartments and interconnecting with other products in the AP line.

Oakley packs and bags available in autumn 2005 feature specialised and broad application designs. This includes a sling-style bag called the AP Sandbag that takes advantage of the company's AP system, the Graphic Pack with skateboard tie-downs, and the Double Payload Duffle that opens like a doctor's bag.

Oakley as a brand is driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries. Trailing-12-month net sales through June 30, 2005 totaled $615.3 million and generated net income of $49.0 million.