Odd Molly opens in US

To increase its presence in the US, Swedish lifestyle company Odd Molly opened its first proprietary store in the fashion district of Los Angeles. The store will have nearly 250 square meters of retail space and is designed according to the concept of the Stockholm store. With a proprietary store, Odd Molly will have the opportunity to display its range in an environment that it has carefully created to meet the demands of current and new external retailers in the US. The store will contribute to the prospects for a strong launch of the men’s collection, which is planned for autumn 2010. The organization will be strengthened in the US with a new, locally recruited sales and marketing manager.

In the past, Odd Molly sold its collections only through external retailers, but in February 2009, the company opened the doors of its store in Stockholm. Odd Molly decided to open its second store in LA after it had a subsidiary and office there for a couple of years. The company has no confirmed establishment plans for additional stores, but will evaluate the outcome from the investments now being made and will continuously assess attractive opportunities.

Odd Molly is a Swedish company that designs, markets and sells fashion for women, primarily through external retailers worldwide. During the spring, Odd sold through approximately 1,550 external retailers and one proprietary store in 36 countries around the world, with local representation in 24. Sales amounted to SEK 268 million in 2008, generating operating profit of SEK 68 million.

Image: Odd Molly