Oki-ni.com relaunches

Supported by British based distribution company Four Marketing, e-commerce men store oki-ni.com just re-launched with a brand new website, a fresh selection of high end brands, a limited edition sneakers and gadgets. In September 2001 Oki-ni.com was set up as a one of a kind fashion collaboration concept in London , playing in on the growing demand by consumers for exceptional products. The especially designed merchandise was only available at oki-ni.com and the company established its name globally.

After six years the oki-ni.com's approach to fashion products got picked up on by the fashion industry and now it is time to move forward. From this month the online retailer will solely focus on menswear lifestyle product. For the first time seasonal ranges will be introduced, which is placed next to the other unique products. Boystoys, men brands and other rarities will be exclusive to oki-ni.com.

By offering exclusive and limited editions, oki-ni.com sees to break away from other Internet men retailers. The online menswear store is looking at playing into a wider target group and global audience by offering internationally established labels combining with the easy access of the web. In September oki-ni.com is looking at launching a guerrilla store in central London on a secret location for 1 month. The space will work more like a gallery then a shop, where new and unique lifestyle products will be on display. Visitors can view, touch and try the products before deciding to order them online. To purchase a product, customers can order via a touch screen placed in a window of the space.