Oliver Sweeney amnesty program

Luxury footwear and accessories label Oliver Sweeney, is gearing up to show its greener side by launching a shoe amnesty program. The initiative is set up in association with Green World Recycling in a bid to raise funds for the developing world. Oliver Sweeney is calling for customers to donate any brand of used shoes, which will then be re-sold to raise money for environmental and sustainable projects.

Initially, the program will be held at the Oliver Sweeney standalone stores located in London and Leeds. With the shoe amnesty, the label aims to help reduce waste created by the current fashion throwaway culture and in return improve the livelihood of communities in Africa, South America and India.

Oliver Sweeney will act as a collection point for Green World Recycling that takes the donated shoes back to one of their 600 clothing banks. The shoes are then sold in the UK and Europe where money raised goes to under developed countries providing alternatives to current local environmental and social challenges. Projects include improving conditions in village schools, redeveloping irrigation systems and setting up agricultural training schemes.

Running alongside the shoe amnesty, Oliver Sweeney will be offering customers who donate any shoes a 10% discount off of the mainline collection.