On/Off launch

On/Off got off to a rocking start with its launch party during London Fashion on Sunday. The event, which has changed locations from Royal Academy of Arts to the Royal Horticultural Halls in Victoria, showcases up and coming designers who represent an internationally bright future for the British fashion industry. Attracting over 6000 buyers and press per season, On/Off will only work with designers that can produce what they showcase on their catwalk, in an attempt to reverse the growing reputation that London is conceptually strong but unable to deliver when it comes to taking order.

On/Off, which represents designers such as Spijkers & Spijkers, uniquely bridges the gap between on and off schedule shows. On/Off offers designers a prestigious yet affordable showcase produced by experienced professionals and a commercial platform from which to sell. Once selected, On/Off nurtures those designers who can demonstrate they can not only create unique womenswear, but that they also have the business infrastructure and manufacturing back-up to supply potential buyers.