OnlOff embraces technology
By FashionUnited
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For London Fashion Week young designer event OnlOff presents AW08 in technicolour. From 11-15th February, OnlOff’s collections go 'virtual' for the first time, and according to its organisers the exhibition is bigger, bolder and full of colour for AW08. OnlOff is looking to be at the forefront of new technologies to support and promote designers from fashion and the arts. The exhibition is offering more then just a showcase this season and collaborated with Atmosphere in Paris to enable designers to build international relationships. Together with oli.co.uk, OnlOff launched an online boutique where designer collections will be available.
The directional fashion event embraces new technology by continuing to offer video podcasts of all catwalk shows, available to download from iTunes, YouTube and the On|Off website, as well as live feeds of the show at the event. On|Off were the first London Fashion Week event to offer catwalk shows as podcasts available to download in less than a hour after the show. They are very excited to be launching On|Off's own virtual island in Second Life.
On|Off has worked with the likes of Aminaka Wilmont, Hannah Marshall, Jean Pierre Braganza, Avsh Alom Gur and artists from Royal Academy Schools Artist.
Image: Aminaka Wilmont Catwalk SS08