Orla Keily announces Japan strategy

Print fashion and accessories brand Orla Kiely is to partner with Fuji Company in Japan in a bid to expand the company.

Orla Kiely's parent company Kiely Rowan PLC, which also manages lifestyle brand Etc, announced the partnership that will see Fuji Company manage the roll-out of the Orla Kiely brand across Japan, utilising a specially-developed omni-channel strategy built around a core internet proposition, with additional retail spaces in prestigious locations.

Fuji Company, which draws on a 90-year heritage of marketing and distribution of distinctive, high-end lifestyle products, is headquartered in Tokyo and has offices in six other Japanese cities including Osaka and Sapporo.

Orla Kiely is an Irish fashion designer based in London. She began her career designing hats, and moved on to design work on handbags and a variety of other items including kitchenware and cars.