- FashionUnited |
Charity company Oxfam is introducing a new competition inviting the public to create their own customised garment from old clothing or recycled materials and have it judged by renowned British stylist Mrs Jones. For Oxfam DIY's new online fashion resource, entrants are invited to use materials from their own wardrobe or an Oxfam store and submit a photo of their customised item, modelled by themselves or a friend, to the competition page on Flickr. The winning designer will have a one-of-a-kind item created especially for them by Mrs Jones. The top five shortlisted designs will be featured on the Oxfam DIY website.
Fee Doran, aka Mrs Jones, is famed for her pop star creations, which include Kylie’s ‘Can’t Get You Out Of My Head’ white hooded catsuit and styling for The Killers. To show what you can do with Oxfam’s second-hand clothing, Mrs Jones recently styled a photo shoot featuring "real" people modelling unique looks created entirely using garments from Oxfam’s recycling facility, Wastesaver.
Mrs Jones says: “Seeing as I’ve always shopped in Oxfam, creating Oxfam DIY was the perfect opportunity to give something back. It’s a rare feeling in fashion to be doing something ethical, sustainable and worthwhile. We’ve taken a look at people’s attitudes to fashion and consumption, and are giving them the materials, ideas and confidence to create their own looks via Oxfam DIY.”
Image: Oxfam DIY