P. Diddy's women

Sean Combs, aka P. Diddy, has his eye on the prize. Or rather, on the CFDA Womenswear Award. Having won the CFDA for menswear last June, he has now set his sights on the next goal. "We're going to press forward until I get that one for women's," he told Women's Wear Daily.

The music and fashion mogul is delighted to have found Jenny La Fata to replace Max Wilson as vice president of Sean John Womenswear. "There's not a lot of people who I'm going to entrust one of the most anticipated launches in a long time to. You have to have a creative fit and when you find that, it's a great day - and there's a lot of stress released."

Elaborating on what type of woman he designs for, Combs said: "The Sean John woman really thinks the paparazzi is out to take her picture at every moment when she's walking down the street. Even if she doesn't have the platinum record out, she believes the paparazzi want her picture and she dresses for it. She's got to combine street and sophistication - and that's an art." And apparently La Fata stands for everything that Combs believes a woman should be. "Look at her," he said. "She's sporty, street and sexy."

La Fata was originally Combs' choice for the position as head honcho of womenswear, but she became creative director of La Rok when Combs hired Wilson from Polo Ralph Lauren. However, when Wilson decided to resign, Combs was forced to find a replacement. He noticed La Fata's designs. "I kept seeing these styles around, and it was always La Rok. So I was like 'find out who does this'". The rest, as they say, is history.

La Fata confessed: "It just feels like it was meant to be all along."