Pantone picks Marsala as colour of 2015

A naturally robust and earthy wine red, known as Pantone 18-1438 Marsala has been announced as the global authorities colour of the year for 2015.

Described as a ‘rich and charismatic’ hue, Marsala is impactful, full-bodied and makes an elegant grounded statement, according to Pantone, plus the winning colour has already been spotted on the spring/summer 2015 catwalks at Hervé Léger by Max Azria and Dennis Basso.

“While captivating Radiant Orchid, the 2014 colour of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability,” said Leatrice Eiseman, executive director of the Pantone Colour Institute. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while it’s grounding red-brown roots emanate a sophisticated, natural earthiness.”

Eiseman, adds: “This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

Pantone names Marsala as colour of the year for 2015

The fact that the hearty tone is complex without being overpowering is why it is universally appealing and translates easily to fashion and beauty, according to Pantone. With the ever-growing popularity of floral prints and striping, variations of this hue will undoubtedly carry into men’s and women’s clothing throughout next year.

Pantone also predicts that Marsala will be a popular choice for jewellery and fashion accessories, including handbags, hats, and footwear, as well as the burgeoning market of wearable technology.

Due to Marsala’s full-bodied qualities, the colour makes a great statement on its own or as a compelling accent when paired with many other colours, making it a versatile option. It can be paired with neutrals, including warmer taupes and greys, and because of its burnished undertones, Marsala is also highly compatible with amber, umber and golden yellows, greens in both turquoise and teal, and blues in the more vibrant range.

Pantone's yearly picks can mean an increased presence of a colour across not only fashion, but beauty, homewares, graphic design and consumer packaging. Last year the forecasters picked a tasteful tropical purple, Radiant Orchid, the year before it was Emerald green, and in 2012 it was a vibrant Tangerine Tango. Marsala marks the darkest colour of the year since Pantone introduced the initiative 15 years ago.