Paul Smith launches Dylan Jones' new book

Last night Paul Smith hosted the launch of Dylan Jones' new book, Mr Jones' "Rules" at his Floral Street shop. "The Rules" is the complete modern guide to being a man in the twenty-first century and aims to give men the best possible platform for advancing in the world, offering the best advice for a multitude of difficult situations.

From dating, new rules regarding work, gambling, style, the sex-wars, and etiquette. "Hopefully this book is that guide - a compendium of cool, a cathedral of gentlemanliness, and a considerable mass of information leavened by a large dose of personal prejudice,"?says Dylan Jones The Rules is available in Paul Smith shops priced £14.99 and within the online shop . Dylan Jones is also the editor of British GQ.