Pearl Lowe for Peacocks

Pearl Lowe has collaborated with high street retailer Peacocks to design a collection of party dresses for the Christmas season. Modelled by daughter Daisy, Lowe's fashion range is available in selected Peacocks stores nationwide from November 2, retailing for £35 to £40.

Designing my collection for Peacocks has been a bit of a dream,” Lowe said. “I’ve taken inspiration from the things I love - classic vintage shapes, intricate detail, lace, and wonderful textiles. I’m very proud of the designs and can’t wait to see them on the high street. It was important from the start that my designs were accessible and everything is under £40.”

Daisy Lowe said: “Ever since I was a little girl I’ve dressed up in my mum’s clothes. She’s my style icon and her new designs capture her spirit and style. It’s great that everyone will have the chance to plunder mum’s wardrobe this Christmas.”

“We’re thrilled to be able to translate Pearl’s vintage designs for our customers. Pearl is a style icon and it’s been an inspiration turning her designs into a reality,” said Jane Hotz, Peacocks’ Womenswear Buying Director, said.

Peacocks, which can date its history back to its first shop in Warrington in 1884, has more than 500 stores in the UK and employs more than 5,000 people. It also has more than 70 franchises in 13 countries, including Turkey, the Middle East, Ukraine and Russia. Peacocks is part of the Peacock Group which also owns Bonmarché.

Image: Pearl Lowe for Peacocks