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Peter Jones Revamped

By FashionUnited

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Peter Jones, as part of the second phase in its £100m refurbishment project, has reopened its Cadogan Gardens store section.

The Sloane Square department store, part of John Lewis chain, is showing a new face for its menswear, lingerie, linens, audio & TV, lighting and babywear departments.

The menswear department will features a bespoke shirt and suit service, offers free consultations with a fashion advice service, as well as five new beauty treatment rooms geared towards the male grooming market.

The store has traded throughout the refurbishment project, one of the most complex commercial building projects in years. At the same time, Sloane Square is re-establishing itself as a shopping destination, with Cadogan Estates having invested in excess of £200m in the Duke of York Centre.

Peter Jones is being positioned as a quintessentially British department store, and is now the only large scale store in the group not to have been rebranded John Lewis.

Peter Jones