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Pilot Joins Flagships On Oxford Street

By FashionUnited

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Pilot opened its flagship store on Oxford Street, London, last week. The store is split over two floors and features curved windows, floating mannequins on illuminated plinths and a purple and pink tunnel arching over purple escalators leading to the basement.

The lower floor features a curved mirrored ceiling and lilac fluorescent ceiling lights to enhance the feeling of space.

The new concept is a development on from the store treatment that launched in Brighton earlier this year. Pilot, which has around 107 branches, is the latest in a long line of retailers to launch flagship concepts in Oxford Street in recent months. Others include River Island, Principles, New look and Dorothy Perkins.

Pilot