Pinko debuts first eyewear collection

Italian womenswear brand Pinko is adding an eyewear collection to its ready-to-wear and accessories lines, with a range of sunglasses called “The Pinko Invasion”.

The womenswear brand has teamed up with Italia Independent, an Italian eyewear retailer launched in 2007 by Lapo Elkann, Giovanni Accongiagioco and Andrea Tessitore to launch its debut eyewear collection.

The collection, which launches in December, has been made entirely in Italy and consists of four models, each one with twelve colour schemes, designed to complete the total Pinko look. Each pair of sunglasses incorporates the trends and colours of the Pinko spring/summer 2016 collection.

Italia Independent states that the sunglasses stay “true to the DNA” of the Pinko brand, combining innovation with affordable luxury, as well as being “undeniably feminine,” and that they will be priced around 150 euros each and available from selected Pinko flagship and travel stores, as well as Italia Independent.

"Eyewear is a new adventure for us, a strategic product category with long-term potential," said Pietro Negra, president and CEO of Pinko. “Collaborating with Italia Independent guarantees exclusive know-how and quality.”

Image: Pinko