Pitti Bimbo creative kids fashion hub

For junior fashion, Pitti Bimbo is establishing itself as the creative trade fair for childrenswear. Offering a huge selection of children’s labels, Pitti Bimbo 69 was set over three days at the Fortezza da Basso. The fair showcased the latest trends, themes, fabrics and colours for SS10, and showed new collections and see the latest projects.

“This was a good edition of Pitti Bimbo”, says Raffaello Napoleone, CEO of Pitti Immagine. “We were able to clearly feel the creative and business energies that characterize children’s fashions. The buyers who came to Florence – and they included representatives form the world’s most important stores and department stores such as Barneys (New York), Harrods (London), Isetan (Tokyo), Galeries Lafayette (Paris), Bosco dei Ciliegi (Moscow), Harvey Nichols (Riyadh), Saks Fifth Avenue (Dubai), Villa Moda (Kuwait) – really admired our vendors’ collections along with the quality of presentation layouts, the events, the fashion shows and all the promotional projects. Considering the problems that cloud the horizon and the crisis in international consumer spending, the final attendance figures for this fair are decidedly encouraging.”

Pitti Bimbo brought 3,320 stores to Florence compared to 3,589 last summer, with a total of 6,900 buyers. Nearly 10,000 visitors attended over the three days of the event. The numbers of foreign buyers dropped due to budget cuts for travel expenses.