Flash Events on the Pitti Uomo June 16-19: - Undercover, guest collection at pitti uomo 76. On the evening of Wednesday 17 June in the extraordinary Boboli Gardens, Japanese designer Jun Takahashi, who created the Undercover brand, will stage the first international showing of his Menswear Collection for S/S 2010 with a performance featuring his distinctive style – it will also be Undercover’s first time showing in Italy.

- WHO IS ON NEXT? / UOMO:
PITTI IMMAGINE, ALTA ROMA AND L’UOMO VOGUE LAUNCH THE FIRST EDITION
Pitti Immagine is pleased to present the first edition of “WHO IS ON NEXT? / UOMO”, a competition seeking new talents in men’s fashions produced by Pitti Immagine Uomo, Alta Roma and L’Uomo Vogue. It is a three part evening, starting with the trunk show scheduled for the evening of Wednesday, 17 June, followed by the presentation to a select group of journalists and buyers on Thursday morning, 18 June, and then the announcement of the winners.

- PROENZA SCHOULER IS THE SPECIAL GUEST AT Pitti W_Woman PRECollection
The highlight of the fourth edition of Pitti W_Woman Precollection, the Pitti Immagine fair-event dedicated to women’s collection, will be Proenza Schouler, the New York label by the designer duo, Jack McCollough and Lazaro Hernandez. Thursday evening – 18 June – their arrival in Florence will be celebrated with an elegant and glamorous event, at Villa La Petraia, that will conclude the absolute preview showing of the women’s collection and accessories for the 2010 spring-summer season.

In COLLABORATION WITH PITTI IMMAGINE:

- BALLANTYNE AT THE STAZIONE LEOPOLDA
The time is Tuesday evening, 16 June, the place is the Stazione Leopolda and the occasion is the exclusive event organized in cooperation with Pitti Immagine celebrating the debut of S+arck with Ballantyne, the first collection by cult designer Philippe Starck for Ballantyne that includes an innovative concept in intelligent cashmere clothes.

- MILA SCHÖN AT THE PALAZZINA PRESIDENZIALE
On the occasion of Pitti Uomo 76, the Palazzina Presidenziale will be the site where Mila Schön launches the men’s collection and presents M as Mila, the monograph celebrating the brand’s 50th anniversary. The event will include a contemporary dance performance, “Primo Toccare”, an original piece choreographed by Matteo Levaggi and performed by the duo Corpicrudi; produced by the Balletto Teatro di Torino.

-THECORNER.COM AT PITTI UOMO 76
At this edition of Pitti Uuomo thecorner.com, the online department store launched by YOOX Group and dedicated to the new cutting edge men’s collections by international designers will offer visitors a special look at the special projects that will be featured in Florence from 16 to 19 June. thecorner.com will be posting video previews and exclusive editorials on the most important events such as the collections by special guest labels, Undercover and Proenza Schouler whose products will be sold worldwide through customized mini-shops at thecorner.com
“So far and yet so close, the designers from New York and Tokyo are meeting up at Pitti and around the corner at thecorner.com”, says Federico Marchetti, founder and CEO of the YOOX Group. In September the online department store will launch the women’s collections with a multimedia project created by visionary talent, Nick Knight and Show Studio.

THE OTHER EVENTS AT PITTI UOMO 76
The calendar is filled with events at the fair and around town – some are still being defined, others are yet to be revealed – during this edition of Pitti Uomo.

The events organized by Pitti Uomo exhibitors at the Fortezza include: the performance that Mason’s is dedicating to the 2010 S/S men’s collection, the cocktail party held by the lifestyle brand Culti and the press conference dedicated to “La rivolta dello stile” – the revolt of style – the essay by Pierfrancesco Pacoda and Ted Polhemus analyzing the relationship between music and the styles of metropolitan youth tribes around the world. And…the cocktail party-installation that the monthly Rolling Stone is dedicating to a visual/iconographic presentation of their covers designed by the artist Nocurves known for his performances using adhesive tape technique.

A whole series of events are scheduled in town, such as the street event staged by Le Coq Sportif and the press conference where ARTEX (Centro per l’Artigianato Artistico e Tradizionale della Toscana) and the Tuscan Regional Government will present “Viaggio in Toscana”, a reconnaissance tour of Tuscany lifestyle sites through photographs by Marco Marezza, and a series of exclusive events such as the opening of the single-brand Stefano Ricci store on Via Tornabuoni, the Firenze Made in Tuscany Magazine cocktail party at the Teatro Romano of Fiesole in collaboration with Christian Dior, and the opening of the first single-brand A.N.G.E.L.O. VINTAGE CLOTHING store in Florence - Via de’ Cimatori. Central Park will be the setting for the party that has been a cult event for international dance since 1987, the 46th L’Altro Uomo Party, that brings the coolest of the cool to Florence for each edition.

ON THE OCCASION OF PITTI UOMO
Once again, Pitti Uomo 76 will be surrounded by meetings, entertainment, art and fashion culture events held throughout the city, in public and private, indoor and outdoor venues.

-“La Sardegna veste la Moda”: an exhibition at the Galleria del Costume, Palazzo Pitti
The Costume Gallery of Palazzo Pitti presents “La Sardegna veste la Moda”: and exhibition on the relationship between Sardinian culture, and contemporary design and fashion, by Bonizza Giordani Aragno and staged by the events department of Carlo Delfino Editore. Some great names in Sardinian culture will be on hand from Antonio Marras to Angelo Figus….

“AmazonLife. Viaggio in Amazzonia” in the Boboli Gardens

“AmazonLife. Viaggio in Amazzonia” will open on Tuesday 16 June in the Lower Botanical Gardens inside Boboli: it is a photographic exhibition by Marco Paoli e Pierpaolo Pagano with a video by Fabio Ferioli dedicated to the lives of the Seringueiros of Boca do Acre and the Kayapo Indios. It is a project by AmazonLife – who are showing their collection at Pitti Uomo 76; curated by Cosimo Chiarelli.


- Flavio Favelli / Muna Mussie: FFMM (Abito vs Habitat) at the Museo Marino Marini
An installation of clothes conceived as “memories sewn on the body” but developed as a real collection produced by Studio Massimo Osti springs from a personal project by Flavio Favelli, FFMM and will be shown at the Museo Marino Marini. The exhibition will include “trial” collections from the Borsalino, Canclini, Massimo Osti, and Roberto Collina archives.


- Playboy Italian @ FOR Gallery
Fifty years of the history of costume seen through the eyes of Playboy will be the protagonist of the retrospective exhibition at the FOR Gallery in Florence. Photos of nudes that made the history of seduction and provocation and the icons of the last half century from Marilyn Monroe to Fidel Castro will be presented along with a monograph by Guido Argentini based on the book Private Rooms.


- Dreams and Shadows/ Photographs by René & Radka at MNAF
On 18 June, the Fratelli Alinari, Fondazione per la Storia della Fotografia, with a grant from the Ente Cassa di Risparmio di Firenze, will present an exhibition of fashion photographs by the young creatives René & Radka. This is the first time that MNAF will be hosting a contemporary photography exhibit, and also the first time that René & Radka will be showing in Italy.


- 10 years of men’s fashions in MAX by Roberto Cavalli
On the evening of Tuesday, 16 June, Roberto Cavalli and the monthly Max will present a photographic retrospective on 10 years of men’s fashions by the Tuscan designer – at the Cavalli Club Firenze.

 

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