Poll - What is your favourite Christmas ad so far?

High street retailers across the nation are hoping that they have come up with the very best Christmas advertising campaign this holiday season to drive footfall and increase sales. Christmas marketing campaigns are often highly expensive and creative endeavours that play on the consumers sensibilities. Big players, like John Lewis for example, invest a couple of millions pounds to create one single ad.

This tactic seems to be paying off: On the question 'What influences you to spend at Christmas time', in a research conducted by Shopppercentric last year, saw the majority of shoppers (65 percent) name TV adverts.

However there remains a large big gap between getting consumers into the Christmas spirit from via a targeted ad and linking a specific element of a campaign to an actual purchase.

Which did the best job this year in your opinion? Cast your vote on your favourite Christmas ad so far in the poll below.