Polo Ralph Lauren largest shop

Fully dedicated to womenswear, Polo Ralph Lauren first and largest women’s store just opened its doors in Paris. The 600m2 store is the home to the Ralph Lauren’s premier assortment for women including Collection, Black Label and Blue Label. The building, formerly an ‘hôtel particulier’, was built during the 18th century French Rococo period, and its architectural details evoke the classic ornate style of the time. The boutique has been fitted with lavish interiors, which create a quintessential feminine and Parisian setting.

Building on the brand’s continued success in Europe, this opening in Paris is part of Polo Ralph Lauren’s initiative to further strengthen its European presence with a strategy geared towards prime real estate locations. The new boutique on Avenue Montaigne will complement the existing landmark store on Place de la Madeleine, which opened in 1986, marking Ralph Lauren as the first American designer to establish a boutique in France.