Posh adds denim to the mix

Victoria Beckham is putting her name to a new line of denim, namely her own. The former Spice Girl is adding jeans to the existing line of sunglasses which are currently being launched under her new DVB lifestyle brand. The London-based entertainment and media firm 19 Entertainment Ltd, that represents the Beckhams, released a statement sayding that Victoria has signed a manufacturing deal with Western Glove Works to develop and distribute the collection.

"Victoria is one of the most prominent fashion enthusiasts of our day," said Alan Einarson of Western Glove Works in the statement. He will be vice president of sales for DVB Denim. "She has an innate sense of style, fit and proportion that transcends all ages." Beckham already has commercial experience and success with denim. She collaborated on the development of her own line for the Rock & Republic denim brand for six seasons. The collaboration has only just this season come to an end.

Meanwhile, the new DVB collection, which will consist of jeans, skirts and shorts, is expected to hit a select numer of stores in May, with global distribution starting in September. Meanwhile, the DVB sunglass collection will hit upmarket stores like Harvey Nichols and Colette in Paris by the end of this month.