Prada phone?

The buzz surrounding Prada's new mobile phone is getting louder, with the luxury fashion house set to launch its first electronic device in association with LG this spring.

The Prada phone has been in LG's design works for more than two years. If nothing else, the Prada phone is a style statement. In describing the unit, LG uses the words "unique," "sophisticated" and "elegant." Although it also describes the phone as the world's "first completely touch screen mobile phone , with Apple's i-Phone hot on its heels with a launch planned for summer.

Unlike some ultra-exclusive phones developed with fashion labels, the Prada phone is aimed at the upper end of the mass market, putting it in the "masstige" category. It will hit shelves in Britain, France, Germany and Italy in February and cost approximately 600 Euros.