Prism launches PRISMoji app

British resortwear label Prism has launched its pre-autumn/winter 2016 collection with its first app, PRISMoji, showing the brand’s collection of swimwear, cover-ups, eyewear and its signature espadrilles in emoji form.

The free app, available to download from the Apple Store, aims to presents a 360 degree view of the Prism lifestyle. Alongside the full current collection of swimwear, sunglasses and sandals, it also features other characters, including celebrity fans Kate Moss, Rihanna, Beyonce and Tinie Tempah wearing their favourite Prism styles.

The accessories brand was founded by former fashion editor Anna Laub in 2009 and started off as an eyewear specialist, before expanding to include swimwear, resortwear and espadrilles, which have become a signature piece for the label.

In 2014, the brand opened its first flagship store on Chiltern Street in London, and won the Emerging Accessories Designer at the British Fashion Awards.

Images: courtesy of Prism