• Home
  • News
  • Fashion
  • Pucci Back On Track

Pucci Back On Track

By FashionUnited

loading...

Scroll down to read more

At the height of its popularity in the 60s, Pucci's trademark geometric prints were all the rage. Worn by Grace Kelly and Elizabeth Taylor, they were hottest brand among the international jetset. Apollo 15 astronauts carried the Italian designer's colorful patterns into space, and, legend has it, Marilyn Monroe was buried wearing Pucci.

Come the 80s, women preferred neutral-colored structured suits to Pucci's fluid psychedelic shifts, and after Emilio Pucci's death in 1992 the label went dormant. Now, the 60-year-old brand has been acquired by LVMH and is undergoing a radical transformation, starting with a new store opening in London.

Designed by Christian Lacroix, Pucci is seeking to retain its trademark psychedelic-print heritage, with plans to expand it to a lifestyle appeal including menswear, skiwear and home-furnishings. With LVMH taking control of production and widening its product range, Pucci will no doubt be taken beyond its summer niche look. In term of timing, it couldn't be better, as geometric prints are everywhere this fall.

Pucci is available from a selection at Browns.

Pucci