Pucci Comes to London

Emilio Pucci will open its first UK boutique on London's Sloane Street as part of a double deal for LVMH, the label's owner. Pucci was formed in 1947 and is known for its signature colour prints. Currently housing nine stores around the globe, the collection can be found in the UK in only ten high profile accounts.

Pucci will trade from 170 Sloane Street from mid-September. LVMH UK managing director Xavier de Royere backed the launch despite testing conditions in the luxury goods sector.

LVMH has further agreed to open a 7,500sq ft Louis Vuitton store on the corner of Sloane Street and Harriet Street. The store is a relocation and will open next year to coincide with Vuitton's 150th anniversary and feature the new store design. Vuitton has eight stores in the UK and Ireland.