Pull & Bear launches its first gymwear with a Silver Lake twist

For its first technical garment collection, Pull & Bear has worked vigorously to achieve the Gymwear Collection. Established in 1991, the brand showcases an overall laid-back fashion style for young men and women. Their easy-wear clothing mixed in with its own creative trends has made Pull & Bear an international fashion contender in the industry. For the first time ever, the brand has incorporated gym attire into one of their collections. Including casual, more fashionable garments along with practical features for working out, the collection is ideal for the average urban athlete.

The technical garments all centralize on the theme of “Keep You On the Go.” The collection has been intricately designed for the needs of amateur, professional, and casual athletes. The line includes practical features such as special pockets for carrying items such as keys or a smartphone. The shoes include adjustable laces with stoppers for the ultimate convenience of the urban athlete. On top of the specialized modifications, the gymwear also features net fabrics and particular textures for better air circulation.

Silver Lake inspires Pull & Bear gymwear video

The launch is accompanied by a visual story centralizing on the idea of sports life in Silver Lake, Los Angeles. As of now, the first video has been released with the women’s side of the gymwear. The video represents two very different color schemes for the clothing line. One trend focuses on black, grey, and mint emphasizing a neutral but fresh vibe for its style. The other color scheme includes white, black, grey, and nude keeping its simplicity and stoic style in line with the muted colors. Although gym clothes are typically not glamorized, Pull & Bear has capitalized on the opportunity. Pull & Bear’s gymwear collection suitably matches Silver Lake’s fashion-forward atmosphere.

The second video is yet to come with the mens’ version of the new gymwear. Within the mens’ designs, black is one of the main colors throughout. With breathable t-shirts and elastic shorts, the wearability of the mens’ clothing is dynamic and practical for any jock.