Puma & Foot Locker Launch Beach Ball

Puma and Foot Locker Europe are teaming up to launch Beach Ball, a unique event surrounding the football championships in Portugal this June.

The Beach Ball weekend of events will kick-off Saturday with a VIP tournament mirroring the schedule of matches being played in Portugal by the pros. Some of the players will include Swedish footballer Mats Magnusson, UK band Ladytron and Mani from Primal Screamm. Following the VIP finals on Sunday will be the winners of the Foot Locker consumer contest with the consumer final being held Monday afternoon.

The consumer contest is being promoted with a TV spot running on MTV, in-store displays in over 430 Foot Locker locations across Europe and on-line mini site at footlocker.puma.com. The TV campaign and in-store creative have a similar look to PUMA's new Italia campaign, which focuses on two die-hard Italian football fans. The Foot Locker spot features the two fans as they try to find their way to Portugal for the Beach Ball tournament.