Puma wants 90 percent of all its cotton and polyester to be more sustainable

Puma now aims for 90 percent of all cotton and polyester used in its products to come from “more sustainable sources” by 2020, after reaching its previous target of 50 percent two years ahead of schedule. Such sources include cotton from the Better Cotton Initiative (the organization seeking to improve the social, environmental and economic impact of cotton production) and polyester certified by Bluesign (the organization promoting resource efficiency in the textile industry).