Pure 2008

For February 2008, tradeshow Pure is looking to present an innovative product mix of fashion , accessory and footwear brands at Olympia London.

At Pure buyers will ‘experience’ diverse collections from directional and high-end designer womenswear through to commercial, fast fashion and streetwear. Every day, forecast magazine Drapers will host catwalks shows and Drapers’ Trend Presentations.

New will be the Pure Footwear section. Almost 45% of buyers at Pure already sell footwear, 68% of buyers expect to sell more over the next 12 months and 66% have already increased their sales over the last 12 months. Pure Footwear will showcase over 100 collections, including Birkenstock, Unisa, Manas Design, El Natura Lista, Thierry Rabotin, Yves Desfrage and Manas Lea Foscati.

Young creative brands will be represented by Pure Spirit and this February look out Duck and Cover Womenswear, Nümph, Ben Sherman Womenswear, Looking Glass Boutique, Lipsy and Yumi.