Quiksilver store at Times Square

Boardriders brand Quiksilver has opened the doors of a store at Times Square in New York City in the middle of March. This latest Quiksilver Boardriders Club features 3,300 square feet of retail space with a 20-foot "wave wall" of video screens showing high-impact surfing, skating and snowboarding images.

The opening of the Times Square Quiksilver Boardriders Club marks the debut of the first boardriding retailer in Times Square -- a location that draws more than 30 million people per year.

Bernard Mariette, President of Quiksilver, said: "Our strategy here is the same as it was in Paris. With the opening of our Times Square store we continue to expand our reach. The success of our opening day surpassed the debut of our Champs Elysees store in 1998 and indicates that boardriding culture is no longer tied to geography."

"Seeing our business in the City grow since originally taking root in SoHo in 1998 is personally gratifying as a New York native myself," said Marty Samuels, President of Quiksilver U.S.A.'s Mens and Retail divisions.