Radcliffe Denim in US launch

The new British premium denim brand Radcliffe Denim launched in the US last week. The brand, known for its jeans with adjustable hemlines, will be sold at Los Angeles' Fred Segal and luxury department store Barneys in New York, Miami, Chicago and Los Angeles. On the homefront, Radcliffe Denim is also available at Harrods during its 'Truly British' installation. A remarkable feat, considering its launch a mere six months ago.

The brand is already favoured by A-listers like Gwyneth Paltrow, Kate Hudson, Mischa Barton and Teri Hatcher as well as British celebrities like Donna Air and Cat Deeley.

"We've had a really busy first 6 months - seeing the jeans on the shop floors of world famous stores, really hits home to me how far we have come since our launch in April 05," says founder and managing director Suzy Radcliffe. "A key trend in denim - towards smarter, darker, more tailored jeans - is also increasing demand for Radcliffe Denim's signature look."

Next year's plans include further expansion into more stores in the UK and the US. The brand will also introduce tailored jackets, skirts and cashmere in 2006.