British accessories brand Radley is teaming up with Ascot Racecourse on a collection of occasionwear bags for the summer season, in a deal brokered by IMG.
The collection features five exclusive designs including shoulder, clutch and cross-body bags in a vibrant palette of summer hues perfect for the British social season, states the brand in a press release, with the aim of reflecting the “sartorial elegance, traditional touches and British heritage that Royal Ascot is renowned for”.
Launching in late April, the collection will be available from Radley stores across the UK and internationally, as well as online. The range will also be sold on-site at Royal Ascot in the flagship Ascot Shop store, managed by IMG.
Juliet Slot, commercial director at Ascot, said of the new relationship in a statement: “While racing is at the heart of Ascot, the fashion component is fundamental for us and our customers. It is part of the day that helps create the sense of occasion that our customers feel is so strongly associated with Royal Ascot.
“We are delighted to be working with Radley London who share so many of our own values when it comes to quality and innovation. We have developed an exciting collection of occasion bags that are available to racegoers and on the high street this summer.”
Julia Darlington, chief brand officer at Radley, added: “Royal Ascot is the perfect partner for Radley London, celebrating all that is truly great about the British Summer. Each bag is crafted from the finest quality leather, adding a distinctive finish and flair to any summer event outfit.”
This partnership follows on from Ascot Racecourse teaming up with Karen Millen last year on an occasion wear collection.