• Home
  • News
  • Fashion
  • Ralph Lauren Polo to sponsor tennis association

Ralph Lauren Polo to sponsor tennis association

By FashionUnited

loading...

Scroll down to read more

Polo Ralph Lauren today is expected to announce that it has secured a partnership deal with the United States Tennis Association, the national governing body for tennis. Polo will be the official apparel sponsor of the U.S. Open tennis tournament for the next four years, taking over from Fila, which recently ended its investment after more than 20 years.

The tennis sponsorship will catapult the Ralph Lauren name to even more people worldwide in markets in which he may not have strong representation. Typically the tournament attracts over 600,000 visitors, and last year's was watched on television by over 86 million viewers worldwide.

Polo1