Reiss launches capsule line

To celebrate Reiss's new capsule collection Dazed Digital have launched a t-shirt design competition calling for illustrators to interpret the brief "1971". For Reiss, launching their new capsule collection line of denim, 1971 Reiss, was not about being nostalgic about the seventies, neither about being retro or revivalist. It brings a modern, chic, sexy, fashion forward evolution of the brand into denim. The year marks when the company was founded but also captures the ethos and spirit of a time when music and fashion started to make heady connections, and musicians began to establish themselves as bona fide style icons. This is reflected in their jean styles, with names such as 'Goldrush', and 'Patti'.

Dazed took its inspiration from this and have partnered up with Reiss to launch a t-shirt design competition that is asking you to interpret the brief "1971" in the most original way possible. All illustrations submitted will immediately be put forward for public vote. The top ten designs with the most votes will be judged by a panel of experts from Reiss and Dazed. Two winners will be chosen to have their t-shirt designs produced as part of a limited collection that will be launched during London Fashion Week as well as winning £500 worth of Reiss vouchers.

Go to www.dazeddigital.com for further information.

Image: 1971 Reiss