Replay denim turns art canvas

After meeting people wishes around Europe and customizing live their favourite pair of jeans, artisan designer Canedicoda continues its collaboration with denim brand Replay. The ‘Re-denim by Canedicoda for Replay’ tour visited the Replay Stores of Berlin, Paris, Barcelona, Leeds and Edinburgh. Now Canedicoda selected a female and a male SS10 Replay five-pocket regular fit style and created in his studio a limited edition of hand-printed jeans.

The young fashion designer played with paints, brushes, moulds and abstract graphics using an unique printing technique. In Canedicoda hands Replay denim turns into artist canvas and the result is a limited edition artwork, 40 for women and 40 for men. The project becomes international through Replay’s e-shop.