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Retailers capitalize on layering trend

By FashionUnited

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Fashion

Retailers are cashing in on the season's layering trend. As loyal fashion followers pair their tunic dresses with tanks and Ts and add footless tights under over-sized sweaters to express their individual style, specialty retailers who offer the goods to build the layers likely will see better sales and profits, analysts said. Anytime the consumer has to buy more items to complete a trend, it's a positive for retailers, says a city analyst.

With the silhouette transforming to include longer tops coupled with skinny jeans, this look lends itself toward layering. And instead of buying one top per outfit, consumers are purchasing two or three. It will be the fashion-right players who can respond quickly to trends who will capitalise, while slower organizations with limited ability to react will miss out.

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