River Island announces latest Design Forum designer

Fashion retailer River Island has confirmed that Zoë Jordan is the latest designer to collaborate with the high street brand as part of its Design Forum initiative.

Following in the footsteps of Christopher Shannon, Jean-Pierre Braganza, James Long, Eudon Choi and Georgia Hardinge, Jordan will bring her clean-lined aesthetic to the high street retailer with an 11-piece capsule collection for autumn/winter 2015.

Inspired by Deep Purple lyrics ‘Smoke on the water, Fire in the sky,’ the collection features misty prints and charcoal hues with an ombré effect. Natural elements are juxtaposed with manmade materials to create a collection that harbours a dramatic tone with subtle elegance.

Once again the collection will launch during London Fashion Week in September with a short film as part of the British Fashion Council’s Fashion Film event, which is sponsored by the high street chain.

Commenting on the collaboration, Jordan said: "To get an insight to this side of the world of fashion, it's been a great learning experience, one I've relished.

”I love the fact the family are still involved in running River Island and they do a lot of British manufacturing. We are all about a more subtle sophistication rather than shouting the loudest.”

Prices for the Zoë Jordan x River Island Design Forum collection will range from 35 to 250 pounds and will be available at select River Island stores and online at RiverIsland.com from September.

Image: Zoë Jordan x River Island Design Forum