River Island: 'Proud Partner' of Movember

High street fashion retailer River Island has decided to continue its partnership with global charity for men's health foundation Movember. Following on from the success of last year's collaborative collection, which consisted of four limited-edition shirts, River Island has teamed up with the charity to develop 3 knitwear pieces.

"It's fantastic to join forces with Movember and support them in raising awareness of men's health issues," commented Ben Lewis, Chief Executive Officer at River Island. "Both our brands have a solid heritage and honest goals, this synergy makes for a perfect partnership in raising funds for this great cause."

The pieces for the collection include a knitted sweater, a shawl cardigan and a knit turtleneck, available in seasonal shades such as navy, khaki, and stone. Each items also features a small, subtle moustache embroidered on the front to indicate the knit's connection to Movember. 30 percent of the profits from the Movember x River Island collection will be donated to the Movember Foundation, which was established in 2003.

"We're really pleased to be building on last year's partnership and working on a new clothing collaboration with River Island. As well as sporting a moustache to raise awareness and funds for men's health, Mo Bros can fully embrace Movember and look dapper in the process" commented Sarah Coghlan, UK Country Director Movember. "River Island have really embraced the cause and we look forward to seeing lots of moustaches across the business during Movember."