Roland Mouret for Gap

Roland Mouret is to take Gap by storm, with the Group hoping the designer of the now infamous Galaxy dress will bring fashionable kudos to the American retailer.

Supermodels Lily Col e and Kim Noorda today helped Roland Mouret launch his official collaboration with the Gap. The designer has created a limited edition range of 10 dresses, which, unlike his mainline, will be affordable and most important of all - available. Small production runs of Mouret's Galaxy dress meant it was primarily worn by celebrities and waiting lists for those who could afford the costly £800 dress.

The new range, on which Mouret worked closely with Gap's London design team, has produced a new generation of must-haves, such as a shirt dress with drawstring waist, a coop-neck tunic in wool crepe, a soft jersey smock and a cute shift with pleated short sleeves. Prices are set to start at £45, with the most expensive item costing £78. The collection will debut in stores on November 7th , two days before the Viktor & Rolf H&M collection is available.

The Gap are staying ahead of the game, with three styles from the collection being sold as part of Gap's Red initiative to fight Aids in Africa. Mouret stated: "I was interested in the opportunity to make my designs available to a broader audience and particularly excited about the Red involvement."