Safilo Group and Jimmy Choo extend partnership

Italian eyewear creator and worldwide distributor Safilo Group and luxury label Jimmy Choo have extended their eyewear licensing agreement until December 31, 2018 for the design, production and distribution of the Jimmy Choo eyewear collections of sunglasses and optical frames.

The extension reflects the “outstanding growth” of the brand's eyewear business across all major countries, especially in Europe and North America, Safilo said in a press statement.

“We are proud to count Jimmy Choo among our leading luxury fashion and top-growth eyewear brands,” said Luisa Delgado, CEO of Safilo Group. “The brand’s uniquely glamorous and confidently iconic style inspires us to create distinctive eyewear that has exceptional appeal in the markets where it is distributed via premium quality channels.”

Delgado added: “We see great potential for accelerated growth particularly in Asia Pacific, China, and Latin America, enabled by our new commercial leadership capability.”

Pierre Denis, CEO of Jimmy Choo, commented: “We enjoy a strong and collaborative partnership producing designs that reflect the personality of the Jimmy Choo brand and the design vision of our Creative Director, Sandra Choi.

“Safilo’s expertise in commercial execution enhances the quality of our brand in the highest points of sales across the world. We look forward to expanding our eyewear presence further globally.”

The Jimmy Choo collection of sunglasses and optical frames is sold in luxury department and optical stores worldwide, as well as the Jimmy Choo boutiques.