Sainbury's Unveils Clothing Range

Sainbury's has unveiled a new clothing range called TU. The collection replaces the Jeff Banks range it has sold since 2000. Tu includes womenswear, menswear, baby and childrenswear, lingerie, jewellery and accessories and will arrive in stores on September 16. The children's collection will be stocked in 160 stores across the UK, while the other ranges will be available in 120 stores.

Tracey Hodgson, head of design for Tue, said after extensive customer research Sainsbury's had created a collection offering a combination of everyday casualwear and going out pieces. She told WGSN: "We have focussed on quality and attention to details, but we have kept prices realistic and most of the range is under GBP15. With our entry prices we can match the competitions."

For women t-shirts start at GBP5, jeans are prices between GBP12 and GBP25 and core basics, such as long sleeve crew neck shirts are GBP5. Higher end pieces include a black pea coat for GBP45 and a teal tweed coat, prices GBP55.

Sainsbury's has previously lagged behind competitors Asda and Tesco in clothing sales and Tu is up against George at Asda and Tesco's clothing ranges including Florence & Fred and Cherokee.