Sainsbury's 'Mog the Cat' wins the Christmas 2015 advert battle

With Christmas just around the corner, it's time to see which Holiday advertising campaign has managed to win over consumers hearts - and eyes - across the country. In spite of facing stiff competition from high street department store John Lewis touching 'Man on the Moon' ad, Sainsbury's 'Mog the Cat' advert has won the crown for most-watched Christmas TV advert this year.

'Mog the Cat' the most popular Christmas advert of 2015

Based on Youtube views as of Wednesday, December 23 at 10 am, Sainsbury's Christmas campaign, featuring Mog the Cat from children's author Judith Kerr books, had over 26.4 million views on Youtube. John Lewis's 'Man on the Moon' was a close second to the supermarket chain's ad, with 23.1 million views.

Narrated by actress Emma Thompson, Sainsbury's three and half minute advert was first released on social media on November 12. Since then the advert has gone on to receive praise for featuring a much beloved children's character, with fans sharing their preference for Mog's clumcy adventure over the lonely man on the moon.

Sainsbury's has also been applauded for working in partnership with HarperCollins Children's Books to publish a copy of the book, with all profits from the illustrated book sales going to the Save the Children charity in the UK, to improve child literacy across the country.

Other high street department stores, such as Marks & Spencer and House of Fraser Christmas adverts, 'The Art of Christmas' and 'Your Rules,' generated 2.5 million views and 356,377 views respectively on Youtube as of December 23. In the meantime, Mulberry managed to shake of a potential ban over its tongue-in-cheek #MulberyMiracle Christmas ad, which recreated the nativity Christmas tale but replaces the role of Jesus Christ, with a handbag.

The Advertising Standards Authority (ASA) received 42 complaints concerning the controversial ad, which has been viewed over 1 million times on YouTube. However, the ASA ruled that the ad was "unlikely to cause serious or widespread offence" and was more likely to be seen by consumers as a "humorous reference to consumerism."