Sales surge at value retailer Peacocks

Sales at value fashion retailer Peacocks have surged over the past three months as it attracts more price-conscious shoppers. Like-for-like sales in the 14 weeks to march 28 climbed 8.3 per cent at the company's 524 stores. In recent weeks, sales growth accelerated to more than 10 per cent.

Peacocks are a leading UK fashion value retailer offering on trend fashions for all the family at unbeatable value by combining quality, style and low prices. The secret of Peacock's success is its ability to react quickly to fashion trends at fantastic prices delivering fast value fashion to its customers day in and day out. Between 30 and 50 new womenswear lines arrive in store every week. This is further endorsed by the fact that Peacocks has been recognised externally, winning awards such as the Drapers Value Footwear Retailer of the Year 2006 and Best Value Retailer of the Year 2005.

Peacocks was founded in Warrington in 1884 by Albert Frank Peacock, trading as Peacocks Penny Bazaars. Albert's son, Harold, moved the business to Cardiff in the 1940's and the business grew under Robert Peacock. Further expansion took place in the early 1990's and in April 1997, Richard Kirk led a management buy-out. Peacocks was listed on the London Stock Exchange in December 1999 and the Group acquired Bonmarche in May 2002. Peacocks first international store opened in Bahrain March 2004. The Peacock Group was taken private in January 2006 and the executive Group Board consists of Richard Kirk (Group Chief Executive), Mike Killick (Group Finance Director), Neil Burns (Group Operations Director) and Tim Bettley (Peacocks Managing Director).

Peacocks has over 500 stores throughout the UK, including concessions in several Co-op stores. The company also operates 76 International stores in Eastern Europe and the Middle East.

Image: Peacocks SS09